RECAP / Real Estate Content Authority Program
One project should not tell five different stories.
RECAP gives a development one approved source of project facts, visual direction and campaign content, then keeps that source useful from launch through the sales cycle.
Discuss RECAP
The commercial problem
Project communication drifts when every team works from a different brief.
Brochures, renders, films, social content, sales decks and channel-partner material often begin with the same drawings, then separate into conflicting versions of the project. Buyers notice the inconsistency. Sales teams spend time correcting it.
RECAP establishes the approved project narrative, facts, asset library and publishing priorities before production expands. Every output has a defined audience, channel and job.
- One approved project narrative and fact base
- Content priorities tied to launch and sales stages
- A controlled visual and verbal asset library
- Distribution planning across selected project channels
- Change control as drawings and availability evolve
Where it earns its place
For projects with many outputs, suppliers and sales touchpoints.
RECAP is most useful when the project will be communicated for months or years, several teams will create material, or design information is likely to change during the campaign.
It does not replace the developer's marketing team. It gives that team a stronger source system, clearer production priorities and fewer avoidable contradictions.
- Pre-launch communication planning
- Campaign and sales-gallery content coordination
- Channel-partner and remote-sales consistency
Project enquiry