RECAP
Real Estate Content Authority Program
RECAP creates one governed content system for the project, so design facts, visual assets and campaign communication remain consistent from launch through the sales cycle.
What it controls
One approved source for the way the project is presented.
Program scope
- Approved project facts and communication priorities
- A content plan tied to launch and sales stages
- Consistent visual and verbal project communication
- Distribution-ready content across selected channels
- A review structure for changes during the sales cycle
Why it matters
Campaign material should not drift away from the project.
RECAP is useful when design, marketing, sales and external partners are producing material from different briefs. It gives the project team a clear content authority, then plans what must be created, approved, distributed and updated.
Project enquiry